What makes us different?
Our Approach:
Every project is bespoke, because our focus is not just on the effect that a communications intervention has on an individual - but on the impact it would have on a community’s perception of the larger information landscape.
Research the information ecosystem of the target audience and analyze its interplay on the perception of relevant topics
Refine the misinformation into smaller problems within the larger information landscape
Match the areas where the unique characteristics of the organization can maximize impact against these problems
Develop bespoke indicators that identify which solutions have the most opportunities - a type of “market research” that indicates how the solution will interplay within the larger information landscape
Design a campaign around those opportunities, with a focus on creating experiences rather than just an information transfer
Our Approach
-
We investigate the information ecosystem of the target audience and analyze its interplay on the perception of relevant topics.
-
The misinformation gets refined into smaller problems within the larger information landscape.
-
We match areas where the unique characteristics of the organization can maximize impact against these problems.
-
Develop bespoke indicators that identify which solutions have the most opportunities - a type of “market research” that indicates how the solution will interplay within the larger information landscape
-
Design a campaign around those opportunities, with a focus on creating experiences rather than just an information transfer
Our Mission
To propel the on-going development of strategic communication in public health, through a commitment to technical innovation and the understanding of communities.
We work exclusively with non-profit and public health organizations.
Our current clients include:
The World Health Organization (Department of Communications)
The Public Health Association of BC (Vaccine projects)
Risk communication and community engagement, WHO Western Pacific Region